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Editor & CEO

Jim Louderback

Gen Z consumers prize authenticity over everything, presenting an interesting dilemma for brands. How do you tap into viral trends in a way that feels genuine and not performative? This is just one of the considerations we'll unpack in this fireside chat that explores the tastes, desires, and values, of the world's most powerful consumer group.

Unpacking Gen Z marketing conundrums

The creator economy is evolving, opening new doors for storytellers to grow their audiences and expand their work across industries. In this panel, David J. Lee, CFO/COO of WEBTOON Entertainment, Ingrid Ochoa, Writer, Illustrator & Creator and Glenn Geller, President, TV at Skybound Entertainment dive into what’s next — exploring the journey from digital storytelling to TV, publishing, and beyond. From building global franchises to forging independent careers, discover how creators are shaping the future of entertainment.

What's next for the creator economy?

It's time to join us for our opening remarks.

Jim Louderback

Editor & CEO

Inside the Creator Economy