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Tyler Bahl

As one of the leaders at Activision Publishing, Chief Marketing Officer Tyler Bahl is not just shaping how games are marketed, but how gaming IP is evolving into one of the most powerful engines of cultural influence across platforms. Join this session to learn how gaming became the dominant force in pop culture, and how brands can lean in to one of the most engaged communities on the planet.

Joystick juggernaut: How gaming drives culture

The games industry is one of the fastest-evolving creative sectors—constantly redefining how stories are told, products are built, and global audiences are engaged. In this session, leaders from across the industry will share how they navigate rapid change and foster innovation at scale, as well as share insights on what it takes to lead in a space that’s defined by continuous transformation and forward momentum.

Tyler Bahl

CMO

Activision Publishing