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3x NBA Champion, Olympic Gold Medallist, Grammy Nominated Producer

JaVale McGee

Global sports sponsorship is expected to surpass $100 billion by 2025. And with 78% of sports fans more likely to purchase from a brand that sponsors their favorite team or athlete, there is told potential for brands to tap into an engaged audience. Join this athlete and marketer-led session to explore the secrets to successful brand partnerships, what athletes weigh up when choosing brands to work with, and how companies of all shapes and sizes can harness the universal power of sport.

Game On: The secret to creating winning brand partnerships

When the buzzer sounds, the real game begins. In this session NBA stars JaVale McGee and Metta World Peace share how they’re building empires beyond basketball with ventures across music, media, tech, Private Equity and entrepreneurship. Hear how they’re redefining success, leveraging their platforms and shaping what legacy means when the court lights go out.