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CEO and Founder

Ivan Poupyrev

In this candid talk, Ivan Poupyrev shares the real story behind founding Archetype AI – a company built on a bold ambition: to build the first AI that can understand the physical world as well as, or better than, humans.


Operating at the intersection of hardware, software, and real-world intelligence, Ivan and his team stepped into uncharted territory, turning abstract ideas into real-world impact. Along the way, they faced the hard realities of building in deep tech – embracing uncertainty, taking big bets, learning fast from failure, and fostering a culture that thrives on open debate and experimentation.


From early decisions and fundraising to scaling a moonshot idea, Ivan lays out a raw and practical roadmap for founders and innovators who are building at the edge of what’s possible – and a fresh look at what it really takes to pioneer a new category of AI.

Founding at the edge: Building a startup to pioneer physical AI

Get ready to witness a showcase of tomorrow's industry leaders, as innovative startups pitch their disruptive ideas and cutting-edge technologies. Expect a fast-paced, high-energy session filled with groundbreaking concepts, from revolutionary AI applications to sustainable solutions, all vying for your attention and potential investment.