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Co-founder & CEO

Stephanie Kaplan Lewis

Gen Z isn't just scrolling; they're shaping the future of commerce. With TikTok's shifting sands, algorithm evolutions, and the emergence of AI personalities, brands face a critical juncture: adapt or fade. This session dives deep into how to truly connect with this influential generation by not only capturing their attention but also earning their trust and ultimately their spending power.

How to slay at selling to Gen Z

Gen Z consumers prize authenticity over everything, presenting an interesting dilemma for brands. How do you tap into viral trends in a way that feels genuine and not performative? This is just one of the considerations we'll unpack in this fireside chat that explores the tastes, desires, and values, of the world's most powerful consumer group.

Stephanie Kaplan Lewis

Co-founder & CEO

Her Campus Media