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Senior Writer and Editor

Jabari Young

Global sports sponsorship is expected to surpass $100 billion by 2025. And with 78% of sports fans more likely to purchase from a brand that sponsors their favorite team or athlete, there is told potential for brands to tap into an engaged audience. Join this athlete and marketer-led session to explore the secrets to successful brand partnerships, what athletes weigh up when choosing brands to work with, and how companies of all shapes and sizes can harness the universal power of sport.

Game On: The secret to creating winning brand partnerships

As technology transforms how fans interact with sports, traditional playbooks no longer apply. This session explores the evolution of fandom—what today’s fans really want, how they're consuming content across platforms, and the strategies that keep them engaged year-round. From TikTok highlights to immersive digital communities, discover how to future-proof your fan engagement strategy and build loyalty that lasts beyond the final whistle.

Jabari Young

Senior Writer and Editor

Forbes