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Interim CMO

Gary Sun

Global sports sponsorship is expected to surpass $100 billion by 2025. And with 78% of sports fans more likely to purchase from a brand that sponsors their favorite team or athlete, there is told potential for brands to tap into an engaged audience. Join this athlete and marketer-led session to explore the secrets to successful brand partnerships, what athletes weigh up when choosing brands to work with, and how companies of all shapes and sizes can harness the universal power of sport.

Gary Sun

Interim CMO

Coinbase