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Founder

Toni Cowan-Brown

As technology transforms how fans interact with sports, traditional playbooks no longer apply. This session explores the evolution of fandom—what today’s fans really want, how they're consuming content across platforms, and the strategies that keep them engaged year-round. From TikTok highlights to immersive digital communities, discover how to future-proof your fan engagement strategy and build loyalty that lasts beyond the final whistle.

Toni Cowan-Brown

Founder

Not Another Media Company