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Chief Digital and Technology Officer, Executive Vice President

Lidia Fonseca

In today's digital-first world, organisations face mounting pressure to deliver personalised experiences at unprecedented speed. Meeting that demand takes more than innovative products—it requires delivering the right data and insights, through the right combination of AI-powered applications, so that decisions happen at the moments that matter, and impact is amplified across the business. This session will examine how AI and advanced analytics are helping businesses activate data across their value chains to drive smarter decisions, strengthen customer relationships, and deliver breakthroughs for patients. 
Join Lidia Fonseca, Chief Digital and Technology Officer at Pfizer, and Irina Novoselsky, CEO of Hootsuite, for a discussion on how AI-enabled platforms are helping both consumers and businesses anticipate needs and deliver more personalized experiences.