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Principal Analyst, Canada

Paul Briggs

In a time of unprecedented change, this session will explore the enduring role of the CMO. Amidst technological advancements and agency mergers and shakeups, the role remains the same: telling stories that resonate with your audience. Join this session of marketing leaders to explore how the role is evolving in 2025, and learn the tried and tested strategies that sustain CMOs in times of of uncertainty.

The role of the CMO

In today's hyper-competitive e-commerce landscape, the customer experience is paramount. Explore how a seamless and efficient fulfilment process can become a powerful driver of customer satisfaction and brand loyalty. Learn how to leverage advanced technologies to optimise your fulfilment operations to deliver exceptional customer experiences that drive sustainable growth for your e-commerce business.

Paul Briggs

Principal Analyst, Canada

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