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As generative AI reshapes the creative process, how can designers and brands stay visually consistent while scaling content across formats? Mikayel Vardanyan, Co-founder & COO of Picsart, and Mohammad Norouzi, Co-founder & CEO of Ideogram, explore how multimodal models are changing workflows — from text-to-image to video generation. With a focus on empowering creativity, they’ll discuss how AI can support scalable, on-brand content for ads, social, and beyond, while preserving the craft and intuition at the heart of great design.

Designing the future: The new visual workflow

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