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In a landscape of endless scrolls and AI-generated sameness, standing out is more vital — and more difficult — than ever. In this conversation, Jason Brown, Global CEO of Pearlfisher, Liz Zack, Global Brand & Design Strategy at PepsiCo, and Max Ottignon, CEO of Ragged Edge, explore how bold, strategic design can cut through the noise. What does it take to build brands that are not only visually distinctive, but emotionally resonant? And how do today’s most ambitious teams balance creativity, consistency, and cultural impact?

Design with difference: Building brands in a copycat world

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