See full schedule

We’ve hyper-optimized our businesses, our products, and even our personal routines into a gilded cage – where every decision must justify its immediate ROI. We’re on autopilot, losing the joyful mess that makes us truly human. Everything is sanitized, clinical, and efficient – color is disappearing, actions becoming expected – and yet no amount of Six-Sigma can give a brand its soul. Have we become so obsessed with maximizing profit that we’ve locked ourselves in a prison, unable to handle real risk – or real creativity?

In this talk, Joey Camire, CEO of SYLVAIN, will show how this Efficiency Prison not only chokes our ability to have fun, but also weakens our edge against competition. He’ll reveal practical ways leaders can break free, spark radical ideas, and build brands that feel undeniably alive. The playground is right outside these walls – we just need the courage to swing open the gate.

Murder by efficiency

Speakers