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Social media has become more than just a platform for engagement—it’s a powerful driver of business impact and revenue. As platforms become the digital front door for businesses, brands are rewriting the playbook on how to convert followers and observers into customers. Join Irina Novoselsky, CEO of Hootsuite, as she explores how social media is shaping the future of business growth, strengthening customer relationships, and building trust in the rapidly changing digital landscape.

From posts to profits: Social media's business boom

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