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Before Scale Social, Runbin ran a small dumpling business: no agency, no budget, no strategy worth putting on a slide. Then a customer shared a video that outperformed every ad he'd ever run. What followed was more than a marketing lesson. This talk traces that moment from a rented kitchen to the boardrooms of enterprise brands wrestling with the same problem at scale. In a world where brands can generate infinite content with AI, what's the one thing that actually can't be made?

What a dumpling shop taught me about trust

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