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Agentic AI may dominate headlines, but consumers are still firmly in the loop. What’s changing is how they discover, evaluate, and choose, with AI making every step smarter and more relevant. Criteo CEO Michael Komasinski cuts through the hype to unpack the real shift in discovery, how it’s driving growth today, and what brands need to compete as AI reshapes every interaction.

Agentic AI & commerce: The discovery shift marketers can’t miss

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