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Foundation models have transformed what AI can do. Agentic platforms are changing how work gets done. But there's a layer that most enterprise AI stacks are still missing: the operational context that tells AI not just what to do, but how the business actually works. Join Alex Rinke, Co-CEO & Co-founder of Celonis, as he makes the case that process intelligence is the essential foundation for AI that delivers real outcomes – and explain why the context layer is emerging as the defining infrastructure of the Enterprise AI era.

Context is the new competitive advantage

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