Hardware is hard to do

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Conquering the Hardware Mountain: From Prototypes to Global Impact at Web Summit Vancouver 2025

At Web Summit Vancouver 2025, a panel of hardware innovators, Ms. Eloa Guillotin, Co-founder & CEO of Eloa, Dr. Sara Sabry, Astronaut, Engineer, CEO & Founder, and Mr. Brett Henkel, Co-Founder & SVP of Business Development, discussed the complexities of bringing hardware to life.

Ms. Guillotin, spearheading the development of the world’s first hydrogen-electric private jet, highlighted the extended timelines and intricate certification processes inherent in hardware development. She emphasized the importance of strategic partnerships with clients, investors, governments, and suppliers, particularly in securing funding and navigating geopolitical considerations.

Mr. Henkel, whose company Svante is commercializing CO2 capture technology, shared his journey from garage startup to a company with over 300 staff and nearly a billion dollars in funding. He stressed the importance of early piloting and testing, emphasizing the valuable lessons learned from real-world application. He also advocated for a balanced approach to funding, incorporating government grants, customer traction, and equity investments.

The panelists agreed that hardware ventures often require a different approach compared to software, with a step-by-step process involving proof of concept, piloting, supply chain development, and the crucial “valley of death” of commercialization. They cautioned against common mistakes, such as delaying real-world testing and neglecting the importance of a robust and adaptable business model.

Mr. Henkel highlighted the current challenge of scaling Svante’s CO2 capture projects to full capacity, requiring significant investment and collaboration with traditionally conservative industries. He underscored the need for government support, supply chain partnerships, and societal acceptance of decarbonization.

Ms. Guillotin discussed Eloa’s scaling strategy, which involves a phased approach, starting with a private jet to de-risk certification and then expanding to larger aircraft and liquid hydrogen technology. She emphasized the importance of rigorous methodology and a skilled team in navigating the complexities of aerospace development.

In closing, the panelists offered advice to aspiring hardware entrepreneurs. Mr. Henkel encouraged taking the leap from ideation to action and persevering through challenges. Ms. Guillotin stressed the importance of building a strong team with diverse expertise and shared values.