Spies, bots & the future of trust: How to lead when everyone’s watching

(This content was generated with AI)

Navigating the Digital Age: Spies, Bots, and the Future of Trust at Web Summit Vancouver 2025

At Web Summit Vancouver 2025, a panel discussion featuring Ms. Alisa Cohn, executive coach and author, Mr. Mark Zaid, national security attorney, and Ms. Tatyana Mamut, CEO of Wayfound, explored the evolving landscape of trust in a world grappling with misinformation, AI, and online threats. Mr. Zaid shared his firsthand experiences of being targeted, highlighting the emotional toll and security risks faced by individuals in the public eye. He emphasized the importance of compartmentalization and disconnecting from the constant barrage of online attacks.

Ms. Mamut introduced the concept of “multi-sapiens” collaboration, where humans and AI agents work together. She discussed the implications of AI agents outnumbering humans online and the need for clear policies and norms for interaction. Ms. Mamut stressed the importance of verifiable identity layers for AI agents to ensure accountability and prevent misuse.

The panel discussed the real-world risks posed by bot armies, foreign troll accounts, and swatting incidents. Mr. Zaid underscored the need for CEOs to prioritize security measures, including real-time threat monitoring and personal protection. He highlighted the importance of delegating tasks like online monitoring and public relations to manage the emotional and logistical challenges of online attacks.

Ms. Mamut emphasized the importance of verifying the human identities behind AI agents to control the proliferation of fake accounts and misinformation. She shared her experience at Nextdoor, where real-world identity verification was implemented to combat fake content and maintain platform integrity. Mr. Zaid discussed the responsibility of social media platforms in protecting users and the need for corporate leaders to establish clear guidelines for online engagement.

The discussion also touched upon the impact of AI on the future of work. Ms. Mamut argued that while some jobs may be displaced by AI, this shift will create opportunities for new and more creative roles. She encouraged leaders to embrace adaptability and optimism in navigating this period of rapid change. Mr. Zaid advised boards to implement monitoring systems and encourage employees to prioritize their well-being by selectively engaging with social media.

The panelists concluded by urging leaders to demonstrate courage, prioritize customer safety, and adapt to the changing digital landscape.