Crypto beyond speculation

Bridging Continents with Blockchain: Transfero’s Vision for a Connected Global Economy

Mr. Guilherme Murtinho, VP Europe & Asia at Transfero, shared insights into the company’s journey at Web Summit Vancouver 2026. Transfero launched in Brazil in 2015, introducing the nation’s first crypto payment gateway. Early on, Bitcoin and crypto were largely unfamiliar, marking a period of significant financial innovation.

The Brazilian Central Bank, lacking specific crypto regulations, advised Transfero to seek a well-regulated jurisdiction. This led the company to Switzerland, known for its financial leadership and proactive stance on blockchain technology. Transfero recognized robust self-regulation was crucial for sustainable growth.

Switzerland quickly embraced blockchain, establishing clear, simple regulations to protect users and companies. Mr. Murtinho emphasized that regulation is not an adversary of innovation; uncertainty is. Switzerland’s clarity was pivotal, allowing Transfero to establish its Swiss entity and build a compliant foundation.

Transfero’s mission extends beyond Bitcoin’s speculative aspects. Mr. Murtinho highlighted the true value in blockchain technology itself. This technology offers enduring benefits by cutting intermediaries and fostering financial connections, particularly in emerging economies facing traditional system hurdles.

Transfero’s blockchain infrastructure empowers small entrepreneurs and companies to conduct international business more easily. Historically, cross-border transactions between countries like Brazil and Canada were complex. Transfero simplifies this through a transparent, verifiable, and immutable system, returning power to end-users and businesses.

Transfero’s global footprint includes offices in Zug, Switzerland, and its main office in Rio de Janeiro, Brazil. Bases exist in Argentina, Chile, and the Bahamas. Expansion targets the Middle East and Asia, specifically Hong Kong. Brazil’s BRICS involvement facilitates business opportunities with China, Russia, India, and South Africa.

Acknowledging the US dollar’s dominance, Mr. Murtinho envisions a financial structure enabling direct business between native currencies. This includes transactions like Brazilian Reals and Canadian Dollars, or Nigerian Naira. This infrastructure aims to provide efficient, cost-effective, and rapid payment, reception, collection, and investment solutions globally.

Addressing crypto’s reputation challenges from “bad players,” Mr. Murtinho stressed fighting individuals, not the technology. He urged regulators to embrace innovation, supervise, and educate companies, fostering clarity. This approach ensures compliance and builds trust, crucial for industry growth.

Transfero heavily invests in licensing and educational content. Since 2018, its Panorama Crypto platform has reached over 3 million users, providing valuable information. This helps the market understand blockchain’s potential impact on their lives. This commitment to education and legal adherence is crucial for demonstrating legitimate applications.

Mr. Murtinho noted positive progress with the Brazilian Central Bank’s technical team, who understand the technology. Despite political challenges, Transfero remains committed to fighting bad actors and collaborating with regulators. The goal is to position countries for optimal global business, making these innovative solutions commonplace.