Nomagic.AI CEO and Co-Founder, Kacper Nowicki, Announces New Breakthrough in Physical AI

From Manual to Magical: NoMagic.AI’s Physical AI Transforms Logistics with Smart Robots

NoMagic.AI, established nine years ago, is a leader in physical AI, deploying industrial robots to automate manual tasks in logistics. The company is rapidly scaling, addressing the critical need for efficiency and reliability in the global supply chain. This innovation tackles the physically demanding and repetitive work prevalent in warehouses, a fundamental aspect of modern society.

The logistics sector faces significant labor shortages, particularly in Europe and North America, as fewer individuals are willing to perform strenuous warehouse duties. This creates immense operational pressure. Automation, through advanced robotics, offers a vital solution to these challenges, optimizing workflows and alleviating the burden of manual labor.

NoMagic.AI’s robots are deployed at scale, demonstrating significant impact. Zalando, Europe’s largest fashion e-commerce retailer, uses approximately 20 robots, with contracts for 50 more, for tasks like picking and sorting. Other clients include BRACK in Switzerland and an unnamed customer with 17 robots, showcasing widespread adoption and trust in the technology.

A key benefit is the robots’ ability to work autonomously during off-hours. At BRACK, robots prepare orders on Sundays, bypassing Swiss labor regulations. This is crucial for managing peak demand, as weekend consumer orders often double Monday’s workload. Robots ensure continuous operation, significantly enhancing overall warehouse throughput and efficiency.

In industrial robotics, reliability and flexibility are paramount; systems must perform consistently without constant human oversight. Many robots fail this test, leading to abandonment. Mr. Kacper Nowicki, Co-founder & CEO, highlighted NoMagic.AI’s achievement of zero churn, with every deployed robot remaining in production. All existing customers have also expanded their robot fleets, underscoring high satisfaction.

Data is central to accelerating physical AI development. NoMagic.AI’s robots have performed tens of millions of picks and encountered hundreds of thousands of unique SKUs. This vast data library, including full telemetry, fuels continuous learning. Improving reliability hinges on mastering infrequent “edge cases” (less than 1% of operations), such as “glued” items, by collecting data on these anomalies for resolution.

NoMagic.AI’s technological breakthrough combines classical, pre-programmed movements for 99% of tasks with advanced “robotic foundational models” or Visual Language Action (VLA) models for anomalies. While classical movements prioritize speed, VLAs, though slower, offer full actuation and real-time environmental observation, allowing robots to adapt to unforeseen circumstances. An example showed a robot meticulously fitting an oversized item into a bin.

This VLA-driven capability significantly boosts automation, reliability, and flexibility. Mr. Nowicki foresees an “almost infinite market” for high-reliability, high-throughput physical work in industrial environments. NoMagic.AI employs over 80 engineers and researchers, with R&D centers in Warsaw, Poland, and a new one opening in Zurich, Switzerland. Marcus Wolfmeyer, formerly of Google DeepMind, has joined as Chief Scientist, reinforcing their commitment to pioneering physical AI solutions.