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Evan Jones

In a time of unprecedented change, this session will explore the enduring role of the CMO. Amidst technological advancements and agency mergers and shakeups, the role remains the same: telling stories that resonate with your audience. Join this session of marketing leaders to explore how the role is evolving in 2025, and learn the tried and tested strategies that sustain CMOs in times of of uncertainty.

The role of the CMO

Fender CMO, Evan Jones, explores the iconic brand's rich history, its commitment to product innovation, artists, creators, and its efforts to widen the aperture to guitar and drive growth while maintaining its commitment to craftsmanship and serving players at every stage of their musical journey. From Leo Fender’s groundbreaking designs to Fender’s unparalleled growth from 2015-2025, Jones highlights the role storytelling, digital expansion, artist collaborations, and community play in shaping the Fender brand’s continued progression. Fender continues to lead the way, expanding its reach across genres, platforms, and global markets. The brand's dedication to creativity, coupled with its ongoing investments in emerging talent, cutting-edge products, and the power of community, positions Fender as a driving force in the ever-evolving world of music.