Cracking the code: Neurodivergence and creative AI

Empowering Neurodivergent Voices: Reshaping AI for a Truly Inclusive Future

Mr. David Savage, Group Technology Evangelist, opened the Web Summit Vancouver 2026 discussion on neurodiversity and AI. He noted that while inclusion is valued, commercial arguments often drive change. He introduced Ms. Jen Friel, Founder of Talk Nerdy To Me™, to discuss neuro-inclusion’s critical business implications. Ms. Friel, a neurodivergent entrepreneur, shared her journey, including a viral blog and meme about autism that resonated with millions, highlighting her unique perspective and the often-overlooked 20% neurodiverse population.

Ms. Friel, Level 1 autistic with sensory processing disorder and synesthesia, explained how conferences present significant sensory challenges. She requires support from a “sensory human” to navigate overwhelming environments. This underscores the need for greater understanding and accommodation for neurodivergent individuals, emphasizing the physical and mental toll of such events.

A central concern was AI’s measurable bias against neurodivergent individuals. Ms. Friel noted her consistent need to prompt AI with “do not self-deprecate.” A 2024 study showed a more favorable association with “I am a bank robber” than “I have autism,” exposing a profound systemic issue. This bias stems from historical prejudices, compounded by AI’s data, using deficit-based language.

Ms. Friel urged for neurodiverse individuals to be actively involved in shaping AI. She called for companies to include them on ethical boards and demand audits from AI vendors regarding neurodivergence associations. She emphasized that neurodivergent people are natural architects, pattern seekers, and code breakers, making their insights invaluable for unbiased AI development.

Paradoxically, AI has significantly improved Ms. Friel’s life, assisting with understanding email tones and reducing cognitive load, thereby alleviating executive dysfunction. A UK study supports this, showing that 25-80% of neurodivergent individuals find AI beneficial. For neurotypical allies, Ms. Friel recommended scrutinizing AI providers for bias audits and prioritizing neurodiverse employees for AI assistant tools, alongside simple workplace accommodations like removing fluorescent lighting.

Concluding, Ms. Friel stressed that AI is at a pivotal moment. It must either perpetuate existing biases or evolve to create a truly neuro-inclusive future. She implored stakeholders to ensure AI accurately and positively represents neurodivergent individuals, integrating their perspectives to correct the “code” and foster equitable technological advancement for all. She also encouraged individuals to take free quizzes on EmbraceAutism.com to explore potential neurodiversity, noting autism was only recognized in the DSM for women in 2013.