
<h4 class="wp-block-heading" id="h-telus-transformed-the-web-summit-vancouver-exhibition-floor-into-an-engine-for-high-quality-enterprise-lead-generation">TELUS transformed the Web Summit Vancouver exhibition floor into an engine for high-quality enterprise lead generation.</h4>



<h3 class="wp-block-heading" id="h-setting-the-stage-changing-the-narrative"><strong>Setting the stage: Changing the narrative</strong></h3>



<p>TELUS used Web Summit Vancouver to actively shift their brand perception. Expanding beyond their telecom roots, they seized the event&#8217;s energy to showcase deep investments in the artificial intelligence sector. </p>



<p>&#8220;The reason we&#8217;re here is to raise awareness around TELUS&#8217;s involvement in AI,&#8221; said Andrew Shakespeare, Director &#8211; AI Factory at TELUS</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><em>&#8220;We&#8217;re making a lot of investment in the space. So to have people coming through and asking good questions is why we&#8217;re here, to raise that mind share.&#8221;</em></p>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="768" height="1024" src="https://vancouver.websummit.com/wp-media/2026/06/telus-branding-van26-768x1024.png" alt="" class="wp-image-100679" srcset="https://vancouver.websummit.com/wp-media/2026/06/telus-branding-van26-225x300.png 225w, https://vancouver.websummit.com/wp-media/2026/06/o2Sx8zZR-telus-branding-van26-768x1024.png 768w, https://vancouver.websummit.com/wp-media/2026/06/telus-branding-van26-1152x1536.png 1152w, https://vancouver.websummit.com/wp-media/2026/06/telus-branding-van26-1536x2048.png 1536w, https://vancouver.websummit.com/wp-media/2026/06/telus-branding-van26-1200x1600.png 1200w, https://vancouver.websummit.com/wp-media/2026/06/telus-branding-van26-1400x1867.png 1400w, https://vancouver.websummit.com/wp-media/2026/06/telus-branding-van26-300x400.png 300w, https://vancouver.websummit.com/wp-media/2026/06/telus-branding-van26.png 1875w" sizes="auto, (max-width: 768px) 100vw, 768px" /></figure>



<p>TELUS&#8217;s presence at Web Summit Vancouver 2026 expanded beyond their 4&#215;4 exhibitor booth, as they participated in Corporate Innovation Summit, ensured brand visibility across the venue with strategically positioned content walls, and hosted two highly-attended masterclasses, which together obtained 754 schedule pins.</p>



<p>To highlight this shift and demonstrate their broad expertise firsthand, TELUS hosted several highly-attended sessions on the event floor, including <a href="https://vancouver.websummit.com/sessions/van26/6e8bcd5e-5cd6-44ad-b6ff-60ca6896691b/data-done-right-earning-consumer-trust-in-an-ai-first-world/">Data done right: Earning consumer trust in an AI-first world?</a> with Pamela Snively (Chief Data &amp; Trust Officer, TELUS Communications Inc), <a href="https://vancouver.websummit.com/sessions/van26/10834472-b4df-4fc2-b20a-718a512fe45c/investing-in-a-fragmented-world/">Investing in a fragmented world</a>, with Terry Doyle (Managing Partner, TELUS Global Ventures), and <a href="https://vancouver.websummit.com/sessions/van26/4c9be0e7-41e0-4400-883e-ef6625e3ad18/break-your-ai-system-before-customers-or-attackers-do-hosted-by-telus-digital/">Break your AI system before customers (or attackers) do</a> (a Masterclass hosted by TELUS Digital).</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="688" src="https://vancouver.websummit.com/wp-media/2026/06/Pamela-Snively-Chief-Data-Trust-Officer-TELUS-Communications-1024x688.jpg" alt="" class="wp-image-100547" srcset="https://vancouver.websummit.com/wp-media/2026/06/XgaVKXE3-Pamela-Snively-Chief-Data-Trust-Officer-TELUS-Communications-300x202.jpg 300w, https://vancouver.websummit.com/wp-media/2026/06/Pamela-Snively-Chief-Data-Trust-Officer-TELUS-Communications-1024x688.jpg 1024w, https://vancouver.websummit.com/wp-media/2026/06/Pamela-Snively-Chief-Data-Trust-Officer-TELUS-Communications-768x516.jpg 768w, https://vancouver.websummit.com/wp-media/2026/06/Pamela-Snively-Chief-Data-Trust-Officer-TELUS-Communications-1536x1033.jpg 1536w, https://vancouver.websummit.com/wp-media/2026/06/Pamela-Snively-Chief-Data-Trust-Officer-TELUS-Communications-1200x807.jpg 1200w, https://vancouver.websummit.com/wp-media/2026/06/Pamela-Snively-Chief-Data-Trust-Officer-TELUS-Communications-1400x941.jpg 1400w, https://vancouver.websummit.com/wp-media/2026/06/Pamela-Snively-Chief-Data-Trust-Officer-TELUS-Communications.jpg 2047w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p>Presenting complex business lines ranging from AI sovereign factories to venture capital is challenging. However, the event&#8217;s unique ecosystem provided a perfect, unified platform.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><em>&#8220;I think Web Summit brings everybody together in one place, so it&#8217;s really easy for us to present ourselves as one organization, one TELUS, even though we&#8217;re doing all sorts of different things,&#8221;</em> Anne Locke, Director, Trust &amp; Stakeholder Engagement at TELUS.</p>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="768" height="1024" src="https://vancouver.websummit.com/wp-media/2026/06/telus-branding-opinion-wall-van26-768x1024.png" alt="" class="wp-image-100680" srcset="https://vancouver.websummit.com/wp-media/2026/06/telus-branding-opinion-wall-van26-225x300.png 225w, https://vancouver.websummit.com/wp-media/2026/06/pyZBto3k-telus-branding-opinion-wall-van26-768x1024.png 768w, https://vancouver.websummit.com/wp-media/2026/06/telus-branding-opinion-wall-van26-1152x1536.png 1152w, https://vancouver.websummit.com/wp-media/2026/06/telus-branding-opinion-wall-van26-1536x2048.png 1536w, https://vancouver.websummit.com/wp-media/2026/06/telus-branding-opinion-wall-van26-1200x1600.png 1200w, https://vancouver.websummit.com/wp-media/2026/06/telus-branding-opinion-wall-van26-1400x1867.png 1400w, https://vancouver.websummit.com/wp-media/2026/06/telus-branding-opinion-wall-van26-300x400.png 300w, https://vancouver.websummit.com/wp-media/2026/06/telus-branding-opinion-wall-van26-scaled.png 1920w" sizes="auto, (max-width: 768px) 100vw, 768px" /></figure>



<h3 class="wp-block-heading" id="h-the-power-of-face-to-face-connections"><strong>The power of face-to-face connections</strong></h3>



<p>Despite the rise of digital deal-making, human connection remains an unrivalled catalyst for growth. Web Summit Vancouver lets digital-first brands create tangible interactions with their exact target audiences.</p>



<p>Locke emphasized this dynamic, noting, &#8220;There is an enormous value to being here, being present, having those in-person conversations. You can&#8217;t overstate the value of relationship building and actually getting to have a face-to-face conversation.&#8221;</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" src="https://vancouver.websummit.com/wp-media/2026/06/TELUS-Vancouver-Vancouver-Conference-Centre-Web-Summit-Vancouver-2025-1024x683.jpg" alt="" class="wp-image-100536" srcset="https://vancouver.websummit.com/wp-media/2026/06/mCHWkkfR-TELUS-Vancouver-Vancouver-Conference-Centre-Web-Summit-Vancouver-2025-300x200.jpg 300w, https://vancouver.websummit.com/wp-media/2026/06/TELUS-Vancouver-Vancouver-Conference-Centre-Web-Summit-Vancouver-2025-1024x683.jpg 1024w, https://vancouver.websummit.com/wp-media/2026/06/TELUS-Vancouver-Vancouver-Conference-Centre-Web-Summit-Vancouver-2025-768x512.jpg 768w, https://vancouver.websummit.com/wp-media/2026/06/TELUS-Vancouver-Vancouver-Conference-Centre-Web-Summit-Vancouver-2025-1536x1025.jpg 1536w, https://vancouver.websummit.com/wp-media/2026/06/TELUS-Vancouver-Vancouver-Conference-Centre-Web-Summit-Vancouver-2025-1200x800.jpg 1200w, https://vancouver.websummit.com/wp-media/2026/06/TELUS-Vancouver-Vancouver-Conference-Centre-Web-Summit-Vancouver-2025-1400x934.jpg 1400w, https://vancouver.websummit.com/wp-media/2026/06/TELUS-Vancouver-Vancouver-Conference-Centre-Web-Summit-Vancouver-2025.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h3 class="wp-block-heading" id="h-generating-high-quality-leads-at-scale"><strong>Generating high-quality leads at scale</strong></h3>



<p>Event participation must translate into measurable ROI. For TELUS, the exhibition floor quickly became an active pipeline of qualified prospects eager to discuss enterprise solutions.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><em>&#8220;I get feedback from our sales team that it&#8217;s their favorite AI event so far because of how many conversations that they&#8217;re having that can actually turn into real sales leads for us, which at the end of the day is the objective,&#8221; shared Shakespeare.</em></p>
</blockquote>



<p>The volume of floor interactions was matched by their quality, creating a highly efficient and rewarding sales environment for the team.</p>



<p>&#8220;We&#8217;ve been getting great feedback from the team that they&#8217;re getting really strong leads and a good volume of them too,&#8221; added Locke.</p>



<p>&#8220;When they told me last night at dinner that it&#8217;s the best event that they&#8217;ve done so far, it&#8217;s great to see,&#8221; Shakespeare remarked.</p>



<h3 class="wp-block-heading" id="h-"></h3>



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<p>Ready to position your brand alongside industry giants and global tech leaders? <strong><a href="http://vancouver.websummit.com/partners/" target="_blank" rel="noreferrer noopener">Explore Web Summit Vancouver partnership and exhibition opportunities today</a></strong>.</p>



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